AutoMate: Your Customer Newsletter
- Delivers Positive Customer Communication
- Demonstrates Professionalism
- Promotes a Positive Image
- Develops Top-Of-Mind Awareness
- Builds Customer Loyalty and Trust
- Increases Customer Relations and Sales
Convenient & Quick
AutoMate will have your logo, news, information and photos so customers know that you genuinely care about their business. Our business staff will develop story ideas, write, edit and layout the copy, and have the newsletter printed for you, leaving only the mailing in your hands.
Value-Added Service
As a service to our customers, we will supply the electronic files to you
so that your newsletter may be added to your Web site. In return, we would like your permission to add your newsletter to our Web site (http://www.beeswaxpub.com) to show other customers our work.
Your Newsletter Choices
AutoMate is available in two sizes: 8-1/2" by 11" (front and back) and 11" by 17" (front and back). Both formats are designed to be self-mailers.
The 8-1/2" by 11" format gives you approximately two pages of news and information, while the 11" by 17" format gives you approximately four pages in which to communicate with customers.
Color
AutoMate is available in black and white, or two-color (black plus another color). These selections will best match the needs of your audience, while conveying a message of professionalism and quality.
Frequency
AutoMate may be published as often as you like. Some businesses distribute a newsletter monthly, while others opt to publish it quarterly. This decision is totally up to you and should be based on how much news and information you have for customers, as well as how often you wish to communicate with them using AutoMate.
Prices
Prices for AutoMate vary depending on your choice of format, color and quantity. Please e-mail us for a quote at info@beeswaxpub.com or call Beeswax Publishing, Inc., for prices in the United States and Canada (800) 842-9340 or (978) 470-8887.
Newsletter Ideas
AutoMate can carry a range of news and information. Most importantly, it should be simple and include news that will keep the attention of your customers. It should answer every consumer's most underlying need: What's In It For Me. Regardless of how this is achieved, this feature is crucial for your newsletter's success.
Customers can be a great source for newsletter ideas. The best way to find topics for your newsletter is to listen and write down the questions being asked by your customers. These questions can in turn become subjects to address in your newsletter. You may also find that your suppliers can provide news and information for AutoMate.
AutoMate Newsletter Ideas:
- Vehicle Maintenance Tips
- Service and Repair Information
- Business News That Affects Customers
- Special Promotions
- Community Service Activities and Involvement
- Vehicle Safety Tips
- Automotive-Related News
Spreading the Word
AutoMate will be mailed to your customers, however, this is just one of many uses for your newsletter. Copies of each issue that you publish should be placed on your countertop for new customers to take home. The professionalism that your newsletter demonstrates will make a great first impression on new customers and will reflect positively on your business and its employees.
In addition, make sure your employees and suppliers get copies of the newsletter. If a particular issue includes employees' accomplishments, offer them extra copies to share with their families and friends.
The newsletter is also a great marketing tool if you participate in car care events, career days and community activities.
Customer Feedback
Once you start sending AutoMate, it will take three to four issues for people to come to know and expect your newsletter. Ask customers for feedback after you have sent a few issues. Ask them if they received the newsletter, did they like it, was the information helpful, and if so, what additional information would they like to see included in AutoMate. People are usually very willing to give you their comments, and will appreciate that you asked for their input.
About Beeswax || Beeswax Home Page
Beeswax Publishing, Inc.
142 Hidden Road
Andover, Massachusetts 01810
(800) 842-9340, (978) 470-8887
Fax: (978) 664-3851
E-mail: info@beeswaxpub.com
Internet: http://www.beeswaxpub.com
© Copyright Beeswax Publishing, Inc. All material published electronically on the Beeswax Publishing, Inc., Web site is the property of Beeswax Publishing, Inc., and may not be reproduced for sale or distribution of any kind. Nor may it be used in the creation of any other publications, online services or World Wide Web sites without the express written consent of Beeswax Publishing.